Like anything in web design and development, it’s a hit and miss affair. The same can be said of SEO. But put these two together, and you should have a recipe for web success.
Just as much as you integrate the attractiveness of your site, the professionalism in it, and the usability, it all gets disregarded if you’re not getting people to the website in the beginning.
SEO is integral in terms of content marketing, and features prominently in search results to beat out competitors. You would only understand the obsession of a website to get to the top result if you decide to get a website of your own. However, you need to realize that web design is the starting point for SEO.
Web designers need to keep their eyes peeled for algorithm changes, as even a few tweaks could put up a business in results
Ensure that Your Site is Search Engine Ready
A. Optimize Images
- Use concise names (keep the URL to around 5-6 words)
- Use keywords
- Use geographical location
- Ensure that the site design looks at the way customers search for your site.
- Employ answering of questions through voice recognition.
- Create good FAQ questions to look at question-based voice searches.
You’ve heard it many times, but alt-tagging pictures is a must if you’re serious about SEO, because it will place content to search engines when they search the site for text. The keywords that you use also need to match the terms utilized by clients when looking for products or services offered. But apart from tagging, you must mind aspects like image size: if it’s too big, the loading of the page may slow down, negating rankings.
B. Do Regular Updates
Google would always want to be useful to clients utilizing services daily. Because of this, up-to-date and current information should be done over pages that have stagnated. Aside from making a section of the priority pages to update with news or images, you would also need a blog and assign people to make content for it regularly. This would place another opportunity to put in keywords for search algorithms.
C. Optimize URLs
The URLs used in the website are also essential for SEO web optimization. Some tricks you can use for making your URLs include the following:
D. “Mobile-ize” it
This pretty much speaks for itself. In the age of smartphones and tablets, websites still tend to be only usable for desktop interfaces. Capitalize on web responsive design, or risk being penalized in Search results. Here are additional tips:
E. Expedite the site
Now You’re Set
Address all these things, and SEO and website design will meld together seamlessly. You can do all of these on your own, given that you have a budget allotment. Professional help could be a bonus, especially if you hire one of the Web Design Services who have proven experience in this manner, which would make you less risk prone.
When it comes to websites, instead of just building it so that they will come; build and optimize it, and watch them come in the thousands!