You might think you’re a veteran in the old game of real estate, with your coat sleeves stuffed full with techniques and tips to make you a winner. Inside your repository of best practices might be a folder labeled “real estate membership,” and it might be gathering dust. It’s been a long time since you’ve looked at joining groups because you’ve established your network. Looking into real estate groups, networking, and attending meetings are for newbies, you might say. Right?
A continuously growing industry like real estate doesn’t only promise brighter days for realtors, but also tighter competition and even fiercer competitors. There’s no such thing as graduating from needing a real estate association. According to Small Business, “commercial real estate is a group activity.” As more opportunities rise from the growing real estate industry, your network must grow with it. Every deal you strike, and in every project that you see through, you’ll need all the contacts you can get.
The New Age for Growing Your Network
Gone are the days of tuning into the grapevine (interpersonal communication) to find the hottest real estate membership in your locale. You can get the information you need, socialize with different real estate investors and players, and grow your network through your fingertips.
Say goodbye to the endless scouting for socials, the fliers and the business cards, the daily skimming of the newspaper for information, and say hello to different social networking sites in the web, where, believe it or not, real estate associations, with agents and investors, have started forming and coming together.
LinkedIn, Google, Facebook: they’re just a few of the networks you can join real estate groups with your phone or personal computer, in the comfort of your home office.
Cementing your Online Real Estate Membership
Here are some reminders in jumpstarting your online quest of building your real estate membership, thus marketing and maximizing your real estate business.
- Look in the right places. The internet is a vast place. Where can you start looking for real estate associations other than typing in “real estate association” in Google? Though that works, some great real estate groups also exist in LinkedIn and Facebook. There are also blog articles that are listicles of the best and most active real estate groups in the internet.
- Find the right group for you. Now that you know where to look, how do you comb through the hundreds of groups that will turn up in your searches? Start looking for groups from your local area. This way, you can stay active in these groups online, and “in real life” as they typically meet once a month.
- Know the difference between real estate agent groups and meet-up groups. REA groups typically charge fees for your real estate membership. However, this comes with perks: access to training, formal forums and meetings, and business support. Meet-ups, on the other hand, are more casual and don’t have a fee. Both groups are beneficial for your real estate career.
- Dedicate some time in staying active online. Now that you’ve joined your groups, set aside some time to interact with fellow real estate agents online. Answer polls, comment on posts, and make friends. This is the social networking of the 21st century: it doesn’t require you to leave your seat, but it totally works. By dedicating time every day in browsing these groups, you won’t miss deals, possible partnerships, and other opportunities.
In the ever-tightening competition of real estate, you will need allies and contacts. One of the ways you can build your network, market your business, and generate leads is through real estate membership. Don’t miss out.